Eduardo Santander Fernández-Portillo

Eduardo Santander is the Executive Director of the European Travel Commission (ETC), founded in 1948 to promote Europe as a tourism destination. With more than 18 years in tourism marketing, brand development, and public affairs, he leads ETC’s efforts in promoting Europe through cooperation, market intelligence, and best practices. Mr Santander is a passionate advocate for smart connectivity, sustainability, and the freedom to travel.